- Captivating Audiences Since 2000 -
Engaging Copy That Captures Your Voice
Attracts New Customers & Closes More Sales

42920481_10216755710706430_2478286276860575744_n.jpg

John Carter
Copywriter, Copy Editor
& Content Creator

Twenty years as a filmmaker has shown me simplicity is the key to connection. I communicate complex ideas through simple, yet intuitive and emotional copy designed to resonate, captivate, and close.

Portfolio

About Me

10431315_10203983392286452_3168666918942393542_o.jpg

Through my background in directing film, I’ve learned how to deeply connect with people’s wants and needs by studying character motivations. As a copywriter, I use this skill to go from connecting with a character’s motivations to that of your customer and directing them to take the action you want them to take!

17636861_10100986063343213_4258440465981173072_o1.jpg

Deal-Closing Copy
You give me your unique vision for your product, service or business and I’ll transform it into the kind of copy that seals the deal for window-shoppers.


It’s about YOUR voice


I use my writing talent to capture and amplify your voice and project your message out to those who need to hear it the most.


Making sure YOU’RE heard


My highest priority on any project is ensuring that my clients and I share an open channel of clear, concise and forthright communication. It is important to me that you not only feel heard, but understood.


And Me?


When I’m not helping you and your company build prosperous, long-lasting relationships with current and future customers alike, I’m telling stories of my own! You’ll never find me without a pen and paper (or a camera for that matter) and if you do, it’s probably because I’m at the movies!

Services

  • Website Copy

    Grab your audience’s attention immediately with copy that speaks simply, effectively and deeply to your client’s wants and needs. We’ll take your business, your products and you and turn those three into a single, cohesive vision that calls to your audience and keeps them coming back for more.

  • Print Copy

    Expand your reach to both new customers and your regulars. Direct mail, posters, or inserts: say the word and I’ll craft highly engaging, eye-catching copy that’ll stop them from turning the page and send them right on to your store or website. Let’s spread the word!

  • Copy Editing

    This is where I shine the most, taking current copy that may feel ‘jumbled’, ‘clunky’ or ‘unclear’ and transforming it into smooth, clear and concise copy the eyes glide over and take in with ease. Let’s whip what you’ve already got into even better shape!

  • Content Writing

    Articles, Blog Posts, Social Media: all parts of keeping an audience intrigued and engaged. As a former filmmaker and storyteller I’m curious by nature, and more than willing to do the necessary research and deep-dive to best understand and then emulate your brand, product and voice. Let’s grab your audience’s attention and keep it!

  • Emails & Newsletter Writing

    Email Funnels, Sales Letters, Monthly Newsletters: all great ways to stay connected and let not only your future customers, but your regular ones as well know what you’re currently offering and what’s just over the horizon! I’ll make sure if they’re only going to open one sales email that day, it’ll be yours.

  • Ghostwriting

    Have something personal to say but would prefer a wordsmith say it? I’m your man. We’ll take exactly what you want to communicate and how you want to communicate it, and streamline and fortify it until it reads as if you were suddenly struck by the gift of the written word and laid down everything you’d been meaning to say, as eloquently as you could possibly say it. Let’s impress everyone and give them an email, letter or announcement to remember.

Step By Step

  • Consultation

    We'll jump on a quick call to discuss the scope of the project you have in mind and your vision for it.

  • Kick-Off

    The first official meeting in which we’ll go over the creative brief, the overall vision and strategy and any other pertinent details before the work begins.

  • Review & Adjustments

    We’ll meet upon completion of the work (and meet again as needed) to review it meticulously and get it dialed in to your exact specifications and preference.

  • Delivery

    Once you’re completely satisfied with the project, off the final copy goes directly to your website, email or printing press.

Have A Different Project In Mind?

Reach out below and let’s talk about what you need and
what I can do for you!